<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[AdGentic | Advertising in the Agentic Era]]></title><description><![CDATA[As shoppers start asking AI assistants what to buy, advertising and retail media may change with them. AdGentic tracks what ads in AI assistants look like, who is building them, and how brands are budgeting for them.]]></description><link>https://www.adgentic.ai</link><image><url>https://substackcdn.com/image/fetch/$s_!M8ya!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f7ccee2-bc3e-4734-a099-c3a3a6e7275a_1254x1254.png</url><title>AdGentic | Advertising in the Agentic Era</title><link>https://www.adgentic.ai</link></image><generator>Substack</generator><lastBuildDate>Sat, 10 Oct 2026 22:02:00 GMT</lastBuildDate><atom:link href="https://www.adgentic.ai/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[ReFiBuy, Inc.]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[adgentic@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[adgentic@substack.com]]></itunes:email><itunes:name><![CDATA[Scot Wingo]]></itunes:name></itunes:owner><itunes:author><![CDATA[Scot Wingo]]></itunes:author><googleplay:owner><![CDATA[adgentic@substack.com]]></googleplay:owner><googleplay:email><![CDATA[adgentic@substack.com]]></googleplay:email><googleplay:author><![CDATA[Scot Wingo]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block></channel></rss>